AdAI
Definition

IoT (Internet of Things) is the global network of physical devices that collect and exchange data over the internet on their own. A smart thermostat reporting temperature. A van transmitting its GPS location. A card reader sending a transaction to your payment processor. A connected camera streaming video to the cloud. None of those need a human pressing a button for each transmission. That is what makes them IoT.

Key Takeaways

  • IoT means physical devices connected to the internet that send and receive data on their own, without a person typing or clicking each time.
  • Almost every SMB already has IoT, often without naming it that way. Card readers, smart thermostats, GPS-tracked vehicles, smart locks, security cameras, connected printers.
  • The global count of connected IoT devices is around 19 billion (2024), more than two devices for every human on Earth, with continued growth into the 2030s.
  • AI is now being added to IoT in two ways: on the device (edge AI, like a camera recognising faces locally) and on the data (predictive maintenance, anomaly detection, demand forecasting).
  • The main IoT risks for SMBs are security (each device is a network entry point), vendor lock-in (when vendors stop supporting devices, they stop working), and data privacy.
19B+
connected IoT devices globally in 2024, projected to exceed 32 billion by 2030
Source: IoT Analytics State of IoT, Spring 2024
1999
the year Kevin Ashton coined the phrase "Internet of Things" while at Procter & Gamble, describing RFID-enabled supply chain tracking
Source: Ashton, RFID Journal, "That Internet of Things Thing", 2009

In Simple Terms

Most computers on the internet have a person sitting at them. Phones, laptops, tablets. Someone types, someone clicks, the device sends. IoT covers everything else: the connected devices that send and receive data without anyone touching them in the moment. A weather sensor reporting temperature every minute. A van transmitting its location. A point-of-sale terminal sending a transaction. A smart fridge logging power use.

The number of these devices passed the number of human-operated devices years ago. IoT Analytics puts the global count at over 19 billion connected IoT devices in 2024, and projects more than 32 billion by 2030. Most of the growth is in industrial and commercial use, not consumer.

For an SMB, IoT is less a project than a quiet accumulation. You bought a smart thermostat for the office. You added GPS tracking to your vans. You upgraded to a connected card reader. Five years later you have a dozen connected devices and you have never once called any of it "IoT." That is normal.

Where IoT Shows Up in SMBs

Concrete examples by sector.

Retail and food. Square, Stripe Terminal, Shopify POS, and Toast are all IoT devices: connected card readers that send every transaction to the cloud in real time. Smart fridges and freezers in restaurants now ping the owner's phone when temperature drifts. Inventory scanners in small shops talk straight to ecommerce platforms.

Home services. HVAC companies use connected thermostats and equipment sensors to monitor client systems remotely, predict failures, and dispatch technicians before a unit dies. GPS fleet tracking (Verizon Connect, Samsara, Motive) tells dispatch where every van is and gives the customer an accurate ETA.

Hospitality and short-term rentals. Smart locks (August, Schlage, Yale) let Airbnb hosts give time-limited codes to guests without keys changing hands. Connected noise sensors (Minut, NoiseAware) flag parties before they damage a property. Smart thermostats reduce HVAC bills between guests.

Healthcare. Small clinics increasingly use connected blood pressure monitors, glucose monitors, and weight scales that report patient data directly into the EHR between appointments. Used carefully, this counts as remote patient monitoring and is reimbursable in many US Medicare contexts.

Office and operations. Connected printers, smart locks, security cameras, smart speakers, occupancy sensors. Often bought one at a time, often forgotten in the count.

Where AI Meets IoT (AIoT)

The combination of AI and IoT is sometimes called AIoT, and it shows up in two distinct ways.

AI on the device. Modern cameras can run small AI models locally to recognise objects, faces, or events without sending video to the cloud. This is called edge AI. The advantage is privacy, latency, and bandwidth: the camera does not need to ship the footage anywhere. A security camera that flags only "person in driveway" rather than streaming everything is doing edge AI on top of the IoT layer.

AI on the data. A fleet of GPS-tracked vans produces a stream of location data. An AI model on top of that data predicts which routes will be busy, which drivers are at risk of accidents, and when each vehicle will need maintenance. A connected HVAC system produces a stream of sensor readings. An AI model on top of that data predicts which unit will fail next.

The first kind (edge AI) makes the device smarter. The second kind (analytics) makes the business smarter. SMBs benefit most from the second, since it lifts value out of IoT data that was already being collected.

“In the real world, things matter more than ideas.”

Kevin Ashton, Co-founder, MIT Auto-ID Center (coined 'Internet of Things' in 1999)That 'Internet of Things' Thing, RFID Journal, 2009

Frequently Asked Questions

What is the difference between IoT and just being 'online'?
A laptop or phone is online because a person is using it. An IoT device sends and receives data on its own, without anyone typing or clicking. A smart thermostat reporting temperature every minute is IoT. A staff member sending an email from a laptop is not.
Do I have any IoT in my business already?
Almost certainly yes. If you have a card reader (Square, Stripe Terminal, Shopify POS), a Nest or Ecobee thermostat, a smart lock for an Airbnb or office, a GPS-tracked van or truck, a connected printer, a smart speaker, or a security camera, every one of those is an IoT device. Most SMBs have between five and twenty connected devices without thinking of them that way.
What is AI doing to IoT right now?
Two things. First, AI is moving onto the devices themselves (edge AI), so a camera can recognise what it sees locally without sending video to the cloud. Second, AI is being added to the data IoT produces, turning streams of sensor readings into predictions: when a piece of equipment will fail, when a customer is about to walk in, when energy use is unusual. The combination is what people now call AIoT.
What are the main IoT risks for an SMB?
Three. First, security: every connected device is a potential entry point into your network. Default passwords on cheap cameras and routers are a common breach vector. Second, vendor lock-in: when an IoT vendor stops supporting the device (Insteon, Wink, others have done this), the devices stop working overnight. Third, data privacy: connected cameras and microphones in customer-facing spaces have GDPR and similar obligations that many SMBs underestimate.
How much does an IoT setup cost for an SMB?
Depends entirely on what you connect. A smart thermostat is $200. A connected POS system is included in most modern POS subscriptions. GPS fleet tracking is around $20 to $40 per vehicle per month. A full smart-lock setup for a vacation rental is $200-400 per door. Most useful IoT for an SMB is bought one piece at a time, not as a single project. The 'do an IoT project' framing is enterprise. SMBs just buy the connected thing when they need it.

Related Glossary Terms & Resources

Join 5,000+ SMB owners getting weekly AI agent insights

Subscribe Free