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RPA (Robotic Process Automation): What It Means for Your Business

By AdAI Research Team | | 6 min read
Definition

RPA (Robotic Process Automation) uses software robots to mimic human actions in digital systems. These bots click buttons, fill forms, copy data between applications, and navigate screens exactly as a person would, but faster, without errors, and around the clock. For SMBs, RPA handles the manual, screen-based tasks that eat up staff time every day.

Key Takeaways

  • RPA bots work by mimicking human interactions: clicking, typing, copying, and navigating within existing software.
  • The global RPA market reached $13.4 billion in 2025 and is growing at 36% annually (Gartner).
  • RPA is ideal for processes where your tools lack API connections or you work with older legacy systems.
  • Free options exist: Power Automate Desktop (Windows), UiPath Community Edition, and browser automation tools.
  • Best starting points for SMBs: data transfer between systems, invoice processing, and report generation.

RPA by the Numbers

$13.4B
global RPA market in 2025
Source: Gartner
36%
annual growth rate of the RPA market
Source: Gartner
20-40%
cost reduction in processes automated with RPA
Source: Deloitte

In Simple Terms

Imagine you have an employee who spends two hours every day copying patient information from intake forms into your practice management software. They look at the form, type the name, tab to the next field, type the date of birth, tab again, type the address, and so on. Fifty patients a day, same process, no thinking required.

RPA creates a digital version of that employee. A software bot reads the form (or a digital version of it), identifies each field, and types the information into your practice management software exactly as a human would. Same screens, same clicks, same tabs. But it works at machine speed, makes zero typos, and never takes a break.

The key distinction: API-based automation connects tools at the data level, behind the scenes. RPA works at the user interface level, on the screen. This makes RPA uniquely useful for older software that was never designed to integrate with anything else.

When to Use RPA vs. API Automation

Scenario Best Approach Why
Both tools have APIsAPI automation (Zapier, Make, n8n)Faster, more reliable, works at data level
One tool has no APIRPARPA can work with any software that has a screen
Legacy/desktop softwareRPAOlder systems rarely have APIs
Web scraping or data collectionRPA or browser automationNavigates websites as a user would
Complex multi-system workflowAPI automation + RPA (hybrid)Use APIs where available, RPA for the rest

“RPA is the gateway drug to enterprise automation. It solves immediate pain points and builds the business case for broader transformation.”

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RPA Tools Accessible to SMBs

Tool Cost Best For
Power Automate DesktopFree (with Windows 10/11)Desktop app automation, Office workflows
UiPath Community EditionFree (for individuals/small teams)Full-featured RPA with AI capabilities
Automation Anywhere CommunityFree (limited)Cloud-based RPA for web applications
Browser extensions (Bardeen, etc.)Free to $20/moSimple web-based automation tasks

Getting Started with RPA

Identify the right candidate process. The best processes for RPA are high-volume, rule-based, and involve digital systems. Data entry, report generation, file management, and system-to-system data transfer are all strong candidates.

Document the steps precisely. Before building a bot, write down every click, keystroke, and decision point in the current manual process. RPA bots follow these steps exactly, so the documentation needs to be complete.

Start with Power Automate Desktop. If you run Windows, this is already on your computer at no extra cost. It handles desktop and browser automation with a visual drag-and-drop builder. Build your first bot, measure the time savings, and expand from there.

Frequently Asked Questions

What is the difference between RPA and regular automation?
Regular automation uses APIs to connect tools at the data level. RPA mimics human behaviour at the interface level: it clicks buttons, fills in forms, copies text, and navigates screens exactly as a person would. RPA is especially useful when your software does not have an API or when you need to work with legacy systems that were not designed for integration.
Is RPA the same as AI?
No. Traditional RPA follows fixed rules without intelligence. It does exactly what you tell it, in the same way, every time. AI-powered RPA (sometimes called intelligent automation or hyperautomation) adds machine learning and natural language processing to handle exceptions, understand unstructured data, and make decisions. Most modern RPA platforms now include AI capabilities.
Is RPA relevant for small businesses or only enterprises?
RPA started in enterprises but has become increasingly accessible to SMBs. Tools like Power Automate Desktop (free with Windows), UiPath Community Edition (free), and browser-based automation tools have brought RPA to small businesses. If you have a process where someone copies data between systems that do not integrate, RPA can help.
How long does an RPA bot take to build?
Simple RPA bots (filling a form, transferring data between two screens) can be built in a few hours. More complex bots that handle exceptions and multiple systems take 1 to 2 weeks. Enterprise-grade bots with AI decision-making can take several weeks. For most SMB use cases, you are looking at hours to days, not months.

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